Wechat, The Most Popular Social App in China

I can say almost envy smart phone in China, has an App, named Wechat.

As the latest report of Wechat said, the user now is up to 889 million, and 50% of them have been used wechat for more than 90 minutes every day.

The Total Voice/Video call is up to 100million times.

Almost 80% of Wechat users will take of look at the “Moments”.

So what is this app?

Over 877 million people use WeChat, the free messaging & calling app that allows you to easily connect with family & friends across countries. It’s the all-in-one communications app for free text (SMS/MMS), voice & video calls, moments, photo sharing, games and more.

More You Need to Know:

As the Upgrade of wechat, there are more and more important little programs comes like:

Money: It’s a Payment QR Code. When you are going to pay a bill in a shop or in a supermarket, you can use this, the shop owner use the Product Scanner to scan your money QR Code, then your bill will be paid by your credit card or your WeChat wallet.

Loans: It’s a platform that you could borrow some money from there, which is like the handheld bank.

Mobile Top Up: You can click here and input how much you want to top up in your phone number.

Utilities: Here you can pay the fees of water and electricity in your daily life.

From this picture, you will see there are a lot of Mini Programs of the most popular app here. You can use this mini program instead of Using an App. Of course, you can search the more mini program that you needed.

And WeChat provides so many convenient services for users, including renting bicycles, booking tickets, asking for food delivery and so on. Besides, even when you’re in traveling, you still can set the location you are in and to book hotels or something else.

In addition to the above, WeChat also pushes some useful articles written by official accounts.

Official Accounts: Before introducing this function, I want to remind you of one thing really important to you if you are going to do a business in China, or if you are going to promote something. Here are two kinds of accounts, one is subscription accounts and the other one is Services accounts.

Subscription accounts:

If you are a business and you want to open an official account, the subscription account is the basic choice. It will allow a fairly basic method of communication approaching Facebook and Twitter in terms of marketing on social networks. A major advantage of the “subscription account” is the possibility of being frequently linked to its target, because unlike the other type of official account, you can send more messages to your followers each week.

However, there will be no push notification and these messages will be searchable in a folder grouping subscription account’s publications as shown in the image below. Not allowing mobile payment or the creation of interactive menus, this type of account will suit a business strategy focusing just on publishing regular content.

Services accounts:

The service account is the premium choice for a company wishing to have an official account on WeChat. It offers more features than the subscription account such as the creation of mini-applications, creating mini-sites, direct sales of products with instant mobile payment as well as the location of outlets. Unlike subscription account, it limits the message sent to the followers by 1 per week, however, these will come up into as push notifications, which will necessarily result in better click rate. This type of account is suitable for companies wishing to provide a good user experience to its customers' thanks to quality services and a simplified e-commerce offer and integrated into the application.

WeChat now is not just for people to keep in touch each other, but also a good online platform for you to make your brand in China, even better than your most of the network resources. It is therefore very important for you to master different aspects to take full advantage of it in China. In the digital age, WeChat has won the Digital battle and is the leader of social media in China.

And WeChat arouses a new lifestyle to Chinese people from young to old, everyone likes to scan their discovery from "moments" time and again. Would you like to know more about Chinese social lifestyle, welcome to book a free trial lesson and let the teachers help you learn daily Chinese!